Would you like longer fuller eyelashes? Do you use eyelash extensions or mascara to create a longer and fuller look? Latisse, a topical product from the makers of Botox can do this for you. In as few as 4 weeks you will start to see an increase in fullness and length of your natural lashes with Latisse. Your eyes are the first thing people notice about you. Why not make them as beautiful as possible without surgery or hours in a salon.
Board Certified Female Plastic Surgeon, Dr. Beverly Friedlander
Latisse is a remarkable medication that can stimulate eyelash growth. Yes, it is a medication that requires a prescription although it can be dispensed by a physician. Eyelash growth was actually a side effect of this medication. Scientists at Allergan, the makers of Botox, were able to reformulate this as a topical to provide an effective way to grow your eyelashes.
Beverly Friedlander, MD
The exact mechanism of action is unknown. Latisse keeps the lashes in the growth phase for a longer period of time.
What we do know is that daily application to the upper eyelid of only one drop of Latisse stimulates fuller thicker eyelashes in as little as one month. It will continue to stimulate growth for up to 4 months. At that time the frequency of application can be reduced to every other day to maintain the improvement. Latisse is available in 5CC bottles that comes with its own applicators. One bottle will last about 2-3 months.
The application process is similar to applying liquid eyeliner. You want to apply a sufficient amount to just moisten the upper lid. The most common side effect is itching which occurs in a very small number of people. Latisse is an effective way to grow your lashes in the convenience of your home with nightly applications. The result is 100% natural and stays with you regardless of what are doing.
By supporting the lash growth cycle, Latisse helps you achieve visibly thicker, darker, and longer lashes—so your eyes appear more defined even without makeup.
Benefits of Latisse include:
For many patients, the confidence of seeing real lash growth—without salon upkeep—makes Latisse an effortless addition to their beauty routine.
Am I a candidate for Latisse?
Latisse is a great solution if you’re struggling with thinning, short, or inadequate lashes, medically known as hypotrichosis.
If you've noticed your lashes becoming lighter, thinner, or shorter with age, Latisse may be the ideal treatment. The best candidates are generally healthy adults with no known allergies to bimatoprost (the active ingredient in Latisse) or its components. Those with a history of eye infections, glaucoma, or severe allergies may not qualify for treatment, so it's important to discuss your full medical history during your consultation. Pregnant or breastfeeding women should also consult with their healthcare provider before considering Latisse.
Before starting Latisse, Dr. Beverly Friedlander or one of her trained providers will review your eye health, medical history, and current skincare routine to ensure Latisse is a safe, effective choice for you. This includes discussing any past eye surgeries, glaucoma medications, or sensitivities to similar products.
Preparation is minimal. Arrive at your appointment with clean skin and no eye makeup or contact lenses. If you’re approved for treatment, you’ll receive detailed instructions on how to apply Latisse correctly and hygienically at home. Most patients begin their first application that evening.
Latisse Results
While everyone's experience may vary, most patients begin to see visible changes after four weeks of using Latisse regularly. Complete, dramatic results usually take 16 weeks, resulting in longer, thicker, and darker eyelashes. As the only FDA-approved treatment for eyelash growth, Latisse works by extending the growth phase of your lashes, meaning that as you continue the treatment, your lashes will become more prominent. Keep in mind that consistent daily application is key to achieving optimal results.
How much does Latisse cost?
The cost of Latisse can vary depending on your specific needs. On average, a prescription of Latisse typically costs between $120 to $150 for a month's supply. Costs can fluctuate based on the quantity purchased and whether any additional cosmetic treatments are performed in conjunction with Latisse. Since Latisse is a cosmetic treatment, it's not typically covered by insurance, but Dr. Bev's office can discuss payment options.
Dr. Bev is more than a trusted injector—she’s a board-certified plastic surgeon with over 30 years of experience helping patients achieve subtle, natural results. Her practice has been recognized among New Jersey Top Docs (2023 & 2024) and featured in national outlets for excellence in aesthetic care.
Because she combines medical precision with a refined aesthetic eye, Dr. Bev guides each patient toward results that look balanced and authentic. When it comes to lash growth treatments, her oversight ensures safety, proper use, and realistic expectations—so your outcome feels as natural as it looks.
For more details and to find out if you are a candidate for Latisse New Jersey patients are encouraged to contact us to schedule a consultation or call our office at (973) 912-9120.
Latisse is a painless, easy-to-apply solution that most patients find very comfortable. When applied correctly to the base of your upper lashes, you should not feel any discomfort.
Latisse results are not permanent. If you stop using the product, your eyelashes will gradually return to their previous state. To maintain results, ongoing use is recommended.
No, you won't need to modify your sleep habits. However, it's important to allow the product to fully absorb and dry before lying down to prevent it from transferring to other areas of your face.
Yes! Latisse can be safely combined with many other cosmetic treatments, such as Botox, dermal fillers, or skin rejuvenation therapies. Speak with Dr. Bev to create a customized beauty plan that meets your needs.
Yes. You can continue to use mascara and other eye makeup once Latisse has fully dried—usually after a few minutes. Over time, many patients find they need less mascara to achieve the same lash definition.
Most users experience visible growth within a few months, but the extent of improvement can vary depending on age, genetics, and adherence to the nightly routine. Consistency is the key to optimal results.
It’s best to avoid combining Latisse with other lash-growth serums to prevent irritation or product buildup. Patients with lash extensions should wait until extensions are removed before beginning Latisse for even application along the lash line.
Dr. Friedlander became a plastic surgeon to make a real difference in the lives of her patients. She started her practice in New Jersey three decades ago, and still treats some of her very first patients to this day! Experience the difference that comes from working with a true plastic surgery professional who cares about your results by scheduling your consultation with Dr. Bev.
636 Morris Turnpike, Suite 1A, Short Hills, NJ 07078